Newspapers / The Fieldcrest Mill Whistle … / Oct. 11, 1971, edition 1 / Page 1
Part of The Fieldcrest Mill Whistle (Spray, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
THE MILL WHISTLE 30 Eden, N. C., October 11, 1971 No. 7 Fieldcrest Launches Fall Ad Campaign ^ieldcrest’s national advertising for 1971, continues to illustrate that Only Fieldcrest does it like this.” For nis Fall, Fieldcrest has introduced our "Oatest range of new collections, each ^ nkingly patterned for the many moods f the seventies. The new ads, all superbly illustrated famous fashion photographer Neil perfectly depict these forward- thinking designs with an advertising ap proach that departs from Fieldcrest’s past carrupaigns. Representing Fieldcrest’s concern for the environment are two ads showing part of our new ecological groupings. The “Smokey Bear” collection, styled for both juvenile and young adult ap peal, receives special attention in a ‘slice of life’ ad illustrating a child en- Ms' UF Campaign Nears Completion 3’he campaign in the Eden mills and prices on behalf of the Eden United Und Was still in progress when The hi Whistle went to press Friday, Oc- tober 8. Paul Kitchens, division vice presi- j^^'^'-'Karastan rug manufacturing, who chairman of the campaign at Field- said the results would be an- ‘c.unced in The Eden News and The hi Whistle after all solicitations are Jhpleted and final reports received. „ The eligibility cut-off time for all cs and contests in the campaign was Tuesday, October 5. All pledges contributions turned in by that Coon and ^ij^^^jwill be counted in determining ^ale Of J. P. Maguire Firm Being Discussed those eligible for the drawing for prizes and in determining the winners of plaques and certificates. The President’s Plaque is to be given by President William C. Battle to the mill which has the highest percentage of employees giving a Fair Share. The plaque will be held for a year by that mill and will rotate to next year’s win ner. The staff department having the highest percentage of “Fair Share giv ers” will receive a similar plaque. Certificates of Merit will be presented by the Eden United Fund to each mill department and staff unit in which all employes pledge a Fair Share. Employee contributions may be in the form of a pledge which can be paid in small installments through payroll de ductions over a 12-month period. A large number of employees are already (Continued on Page Two) joying this meaningful bed-and-bath line. In addition, Fieldcrest’s ecological se ries includes “The World Around Us,” a grouping of four delicate designs on towels and sheets. From this collection, Fieldcrest chose “Nature Walk” to depict the freshness of these “natural as nature” styles. Fieldcrest’s designer collections, among the most successful ever intro duced by the company, will be repre sented in this new advertising cam paign. Yves Saint Laurent’s new “Pat terns” home fashions are shown in a beautiful blue colorway for the bath. The new bedroom designs from Pierre Cardin’s “Vibrations” look appear on the flowing sheet and bedspread in warm, golden browns. This new advertising campaign will reach a wider market of customers than ever before. The ads will appear, from September through December, in Amer ica’s most prestigious publications, in cluding House Beautiful, McCall’s, The New Yorker, Better Homes and Gar dens, Redbook, Sunset, The New York Times Magazine and many others. Fieldcrest is justifiably proud of our Fall collections. It is the most inclu sive and comprehensive line ever of fered by the company. This forthcom ing advertising campaign should bring even more acclaim to this industry leading brand. PICTURES ON PAGE THREE aji fieldcrest Mills, Inc., and Provident ^^tional Corporation have announced Agreement in principle for the sale Y John P. Maguire & Co., Inc., New f>?^^'based factoring subsidiary of k^^crest Mills, to the Provident Na- ^ai Corporation for $20,000,000. j^^^irectors of Fieldcrest Mills, Inc., ap- °Ved the negotiation of a final sale gj'eement at a meeting in New York Ptember 28. The sale is subject to j) '^^'oval by the directors of both com- y and the appropriate government- agencies. tj he sale of Maguire to Provident Na- is consistent with the trend in Red Carpet For Emperor Made By Fieldcrest ^0] years toward acquisition of fac- j^g firms by banking institutions. ®guire will continue to serve Field- as a factor for the foreseeable fu- When President Nixon and Emperor Hirohito of Japan met in Alaska Sep tember 27, each walked out on a red carpet manufactured by Fieldcrest Mills, Inc. The Laurelcrest Carpet Plant at Laurel Hill received the order from the Office of Proctocol in the State De partment. The order reached the mill via telephone from the Karastan sales offices in New York. The government purchased at the regular price two 100-foot rolls of Pat tern 270-5, a cherry red carpet from the “Velvet Dream” line. It was specified in the instructions that the carpet should be five feet wide and have metal weights placed in the ends to prevent the wind or the blast from an aircraft from lifting the car pet off the ground. To meet the specifications, it was nec essary for the mill to split the roll in order to obtain the five-foot widths. There was also the job of binding all of the edges and sewing in pieces of angle iron at the ends. The order came at 4 p.m. Wednes day and by 10:30 a.m. Friday, Roose velt Oxendine, a courier at the mill, had the carpet in a station wagon on his way to the regional airport at Greensboro. There, two Secret Service men assumed charge of the carpet and took it to Washington for the flight to Alaska.
The Fieldcrest Mill Whistle (Spray, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Oct. 11, 1971, edition 1
1
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75